Monday, February 25, 2008

HD is here but how does the web compete for content?

With the onset of the HD regulations on televisions, and the availability of affordable HD screens, the market is getting fierce for content.
Many big companies are looking to the web for getting content to the consumer. but if you thought waiting for the download was bad for a DVD quality download wait til you see how long it takes for HD content. Remember you still have the same connection.

The problem is in the file transfer size, and some companies are positioned for the new wave of content seekers with a streaming technologoy that allows a big file to be viewed without the download or the constant buffering consumers are getting annoyed with.
What it comes down to is that analog TV is going by the wayside and the web will be the resource for entertainment. But how long will it take to get it working just like watching cable?
The answer is that the technology is here, most people simply don’t know about it.
So the content needs to be generated and posted for the public to access.
One thing for sure this trend is not going away with the onset of user generated content and the critical nature of the American film audience, it could be very good for the film industry to have a great number of these films made by whomever, that shows the individual by experience what it takes to make a film and therefore by default the audience with become more forgiving.
It’s like I’ve told my musician friends “piracy doesn’t really hurt the artist merely gets their work into the hands of more public creating a greater possibility for word of mouth advertising.
But their usual viewpoint is only the percieved loss of revenue represented by the free download.
I can’t tell you how many times I’ll hear someone say I just watched so and so movie and it was awesome I’m going to go see it in the theater, or buy the DVD for better quality.
It will always follow that if you pinch the pennies and focus on the lack you’ll fail to see the real dollars, no matter the venture.
Rob
www.big-window-video.com

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